we localise your global business

House of Tungsten is an international brand strategy and activation consultancy, helping global corporates, NGO’s and SME’s with localisation of their brand and product offering within unexplored contexts.

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Hanne Caspersen | Creative Director @ Philips Design

“I have had the opportunity to work with House of Tungsten on a project, where we wanted to investigate digital personal health trends in Kenya. House of Tungsten did an excellent job in a very short timeframe. They collected people centric evidence; the cultural beliefs, behaviour and trends in Kenya on the topic and analysis was done using their matrix tool. It was a pleasure working with Janüska (founder House of Tungsten), who clearly has a very sophisticated research method to understand people in their context.”

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Jeff Pricket | Director of Global Operations @ Stanford University

“I recently worked with House of Tungsten on an important program launch in Kenya (and East Africa), which included marketing strategy, execution and event management. House of Tungsten came as a recommendation through our professional network on the ground in Kenya, and from strategic planning to detailed execution, I was able to come to an understanding of why this was the case. Our project and launch was extremely important for the organization, and with many parties involved across long distances, it was imperative to create a common understanding for the vision by challenging assumptions, planning the different elements for marketing and the event with a focus on this vision, and executing it all with a focus on the details. From this challenging undertaking, all feedback we received was extremely positive, and Tungsten’s role was critical in making this happen. I thank Januska and her team for their commitment, willingness to challenge assumptions, and focus on detailed execution.”

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