what we do
empathize . activate . create .
We deliver insight. To understand your audience.
We tell intriguing stories. And make these reach relevant targets.
We design experiences. And make them emotionally engaging.
We create connection. And build strong brands.
We are not an ad agency nor a strategy consultancy.
We help global brands and organisations to connect to their local audience.
what we believe
with an eye on East Africa
Africa is booming. Global companies, brands and institutions have started to take a serious look
at the continent and its endless potential.
Aligning your global brand, products, services or programs within an African context,
can be a challenging effort in an unknown, rapidly evolving and very different environment.
A serious understanding of the needs, wants and dreams of your target audience
is needed to truly connect your offering in a (cost) effective and efficient way.
With years of international marketing and innovation experience in the pocket,
we fell in love with the emerging East African region. From 2011 onwards we dove into the variety of
contexts, industries, target behaviour and developed a strong local network.
Our purpose is to drive growth for brands and organisations focusing on East Africa,
while delivering state of the art strategies, design and innovative works
for brands and organisations that (aim to) make a difference.
What we offer
services that profit your business
By supporting our clients through research and analysis on market insight, human needs in relation to their products/services/categories, we offer them to expand their offerings, carefully plan market entry and increase reach in East Africa.
We create compelling stories about your brand and products, while launching them to the needs of your customer and East African market. Breaking boundaries through visual appeal and interactive campaigns, original activation experiences and authentic launch events.
We love new product and brand development! Especially if they solve social and sustainable challenges. We envision, develop and design brands and products that functionally and emotionally connect to consumers in East Africa and beyond.
who we are
a lean agency with a multidisciplinary team
We work with a multidisciplinary freelance team of researchers, designers, creative thinkers, storytellers, event specialists, digital wizards and media/PR tigers.
In Nairobi, we combine efforts for each individual engagement, linking specific skill and experience to the project.
A lean model to customise according to our client’s specific needs.
Because we believe that every single client is unique.
from a variety of industries
Jeffrey PricketDirector of Global Operations at Stanford Institute for Innovation in Developing Economies (Stanford Seed) / Stanford University
I recently worked with House of Tungsten on an important program launch in Kenya (and East Africa), which included marketing strategy, execution and event management. House of Tungsten came as a recommendation through our professional network on the ground in Kenya, and from strategic planning to detailed execution, I was able to come to an understanding of why this was the case. Our project and launch was extremely important for the organization, and with many parties involved across long distances, it was imperative to create a common understanding for the vision by challenging assumptions, planning the different elements for marketing and the event with a focus on this vision, and executing it all with a focus on the details. From this challenging undertaking, all feedback we received was extremely positive, and Tungsten's role was critical in making this happen. I thank Januska and her team for their commitment, willingness to challenge assumptions, and focus on detailed execution.